Our experts are responsible for ensuring our fine flower products make the cut. From the growroom to the conference room, our team’s attention to detail, love of learning, and dedication to producing top-notch bud is evident in everything they do.
As Sales Director, Sean translates his sense of curiosity and enthusiasm for medical cannabis’ healing properties into a great consumer experience. In addition to ensuring order fulfilment goes smoothly and customers are well-educated about their products, Sean is also tasked with keeping a close eye on industry trends so that cultivation and manufacturing teams are always up-to-date on the latest demands. Through the use of ongoing training sessions with the staff, Sean brings a hands-on approach to consumer education and maintains relationships not only with his teams but with manufacturers throughout the state as well. Prior to his current position, Sean worked as the Marketing Director for BeLeaf Life’s Oils CBD.
Ethan Payer began his career helping medical patients in the greater St. Louis area while working in pharmaceutical benefits management and pharmaceutical packaging supply chain logistics after graduating from the University of Missouri – St. Louis with a BS in Sociology. His desire to assist others and his love for the industry now translates into his role at Beleaf, where he oversees company compliance to DHSS laws and internal policies. Ethan was instrumental in implementing the “Seed-to-Sale” inventory tracking system used at Beleaf, as well as other crucial logistical processes. Ethan works closely with all departments to ensure Beleaf and its associated companies follow all applicable laws and policies, helping forge the way forward for this relatively young and exciting industry.
As Director of Human Resources, Nicole is responsible for overseeing talent management, as well as all that goes into attracting the most qualified and enthusiastic team members to the company. Nicole comes to BeLeaf with 10 years’ experience in the HR field, having graduated from the University of Louisville with a B.S. in Organizational Leadership. While her day-to-day consists of duties from overseeing employee relations to managing compensation, benefits, and policies and fulfilling admin roles, Nicole is motivated by her belief that “if a company takes care of its employees, the employees will take care of the company.”
As BeLeaf’s Controller, Jim handles all the accounting and financial planning required on a day-to-day basis for the company. Jim comes to BeLeaf having received a B.S. in Accounting from Missouri State University, and he is not only a Certified Public Accountant, but also a Certified Fraud Examiner and Certified Anti-Money Laundering Specialist. In the relatively young industry of Missouri medical cannabis, Jim plays an essential role in helping BeLeaf grow.
As Director of Marketing, Melissa Cowin is constantly uncovering creative and inspiring ways to change the conversation around the cannabis industry. Her background in the Tech industry and her significant marketing acumen—she holds a BSBA focused in International Business/Marketing and an MBA focused in Marketing/Marketing Management, as well as a Digital Marketing Certification from the University of Missouri-Saint Louis—equip her with a unique perspective on both traditional and digital strategies. Melissa leverages her insight, creativity and instinct every day to elevate the profile of Beleaf within the industry and help eliminate the stigma around cannabis use on a broader scale.
With sixteen years of experience as the CEO and President of an Engineering company, Kevin E. Riggs is another pillar of Beleaf who underwent a late-stage career shift to a new industry. Originally schooled in Mechanical Engineering, he has now served on the board of Beleaf Life’s Oils since 2016, and currently oversees corporate governance, business relationships, and DHSS communications for the company. Kevin is inspired by individuals on all sides of his Beleaf relationships, finding motivation both from customers and community members as well as from the rest of the Beleaf staff.
After years of building and marketing brands for Fortune 500 companies, Mitch Meyers’ career took an unexpected turn when she became fascinated with the medical cannabis community. In the twilight years of her career, she launched a new endeavor as the CEO of Beleaf Medical, using her vast experience creating sustainable company cultures and developing engaging brand identities to put Beleaf on the map. Mitch is a self-described “life-long learner” who has thrown herself whole-heartedly into this new industry and is driven by her passion to make plant medicine accessible to all.
Come enhance your everyday with us. SINSE is always on the lookout for new team members who share our enthusiasm, attitude, and expertise.